The right offer for each subscriber, at the moment it matters.
Bonyan Customer Value Management (CVM) is a real-time campaign platform for mobile operators and MVNOs. It watches calls, data sessions, messages, top-ups and roaming as they happen, and runs the right offer or service action for each subscriber within moments.
Marketing teams write campaigns themselves, as plain narrative scripts or as visual flows. Built-in contact policies make sure no subscriber is contacted too often.
CVM follows each subscriber through the life of the line and acts on what they do, not on a monthly segment list.
Each step is one sentence, read top to bottom. The editor checks every expression as you type and shows how the audience splits before the campaign goes live.
Four campaigns as the script editor shows them. Every action passes the contact policy check first.
Activates a roaming data pack and greets the subscriber in the country they just arrived in.
when a roaming event arrives where event.country in ['TR', 'AE', 'DE', 'GB']
wave 1 · Welcome abroad — starts from the trigger
if profile.sim_status == 'active'
activate package ROAM-DATA-1GB
msg "Welcome to {{event.country}}! A 1 GB roaming data pack is active on your line."
otherwise straight on to end
end the journey.Offers a voice bundle to heavy callers, caps sends per hour, and follows up an hour later.
when a voice event arrives where event.duration > 300
wave 1 · Bundle offer — starts from the trigger
if counter.calls_duration_daily > 1800
if campaign.hourly_actions < 5000
send promotion VOICE-BUNDLE-300
otherwise wait 1h, then back to hourly send cap
otherwise straight on to end
end the journey.
wave 2 · Top-up bonus — starts 1h after wave 1's offer
if profile.balance < 5
send promotion TOPUP-BONUS-20
end the journey.Reaches subscribers with no activity for 30 days, then hands those who stay silent to the retention team.
when a subscriber has had no activity for 720 hours
wave 1 · Wake-up gift — starts from the trigger
if profile.sim_status == 'active'
send promotion WINBACK-1GB
end the journey.
wave 2 · Courtesy call — starts 3d after wave 1's offer
if counter.data_weekly < 10 && counter.calls_weekly < 2
call outbound call · script WINBACK-CARE · queue retention
end the journey.Offers emergency credit at the moment a subscriber with almost no balance makes a call.
when a voice event arrives where event.duration > 30
wave 1 · Micro top-up — starts from the trigger
if profile.balance < 1
send promotion MICRO-TOPUP
msg "Your balance is low. Reply 1 to borrow credit."
otherwise straight on to end
end the journey.Start a campaign on live usage, on a schedule for a chosen audience, or when a subscriber goes quiet.
Each subscriber's profile and hourly, daily, weekly and monthly counters update as activity arrives.
Follow-up steps run later, such as a reminder or a call-centre follow-up the next day.
Promotions, package activations and outbound calls are delivered through adapters to the operator's SMS, provisioning and call-centre systems.
Screens from CVM, shown with demo data and masked numbers.
Opt-out lists, contact-frequency limits, quiet hours, campaign caps and a global daily limit are checked before every action.
Control groups, a recorded outcome for every decision, live results, versioned campaigns, role-based access and a full audit trail.
Every live event is checked against the campaign trigger.
Subscribers whose event and profile fit the campaign.
Opt-outs, quiet hours, frequency limits and caps applied.
Actions handed to SMS, provisioning or the call centre.
Measured, so the campaign's real effect is known.
Illustrative proportions.
Activate a roaming bundle and send a welcome message the moment a subscriber connects abroad.
Offer a voice or data bundle when daily usage passes a threshold.
Send a reactivation offer after a set number of quiet days.
Reward top-ups with bonus credit, or remind low-balance subscribers to recharge outside quiet hours.
Greet new activations and follow up with a trial offer in later waves.
Offers reach subscribers while the moment is still relevant.
Campaigns are written, tested and launched without development work.
Contact policy is checked before every single action.
Control groups show what each campaign really adds.
A demonstration writes a campaign as a script, previews its audience and shows results arriving in real time.
Or e-mail info@bonyansystem.com.